Contextual Factors and Patient Care Management
Presented by Chad E. Cook
Description
This course explores the multifaceted role of contextual factors in patient care, moving beyond the specific effects of clinical interventions to examine how the healthcare journey itself shapes outcomes. While traditional medicine often focuses strictly on biological mechanisms, practitioners frequently encounter variability in treatment efficacy that cannot be explained by the intervention alone. This program addresses this gap by defining the components of the therapeutic encounter—including patient and clinician characteristics, relationship dynamics, and the clinical environment—and analyzing their impact on patient recovery. Participants will examine the neurobiological underpinnings of "contextual healing" and "contextual harm," moving past the traditional placebo/nocebo labels to understand real physiological changes in the brain. Designed for a broad range of healthcare professionals, including physical and occupational therapists, nurses, and physicians, this course provides evidence-based strategies to optimize the clinical context across various settings, from outpatient clinics to telemedicine. By integrating these factors intentionally, providers can mitigate "contextual errors" and enhance the overall therapeutic alliance to improve patient satisfaction and functional gains.
Instructor
Chad E. Cook, PT, PhD, MBA, FAPTA
Dr. Cook is a professor at Duke University with a Category A appointment in the Duke Clinical Research Institute and an adjunct appointment in the Department of Population Health Sciences. He is a clinical researcher, physical therapist, and profession advocate with a long history of clinical care excellence and service and…
Learning Objectives
- Define contextual factors, synonyms, and total treatment effects;
- Analyze the influence of contextual factors on patient outcomes;
- Develop strategies for integrating contextual factors to optimize patient outcomes;
- Recognize best “measures” for assessing contextual factors;
- Identify how much contextual factors typically influence overall outcomes;
- Describe the context behind placebo and nocebo effects;
- Describe the future study of contextual factors, including methodologies for measuring contextual factors and designing studies to assess their impact
Agenda
All times in Eastern Time.
- 6:00pm–6:10pm
- Chapter 1: Defining Contextual Factors
- 6:10pm–6:20pm
- Chapter 2: A Framework for Contextual Factors
- 6:20pm–6:30pm
- Chapter 3: How Much of the Total Treatment Effect are Contextual Factors?
- 6:30pm–6:40pm
- Chapter 4: Measuring Contextual Factors
- 6:40pm–6:45pm
- Chapter 5: Biopsychosocial Effects of Contextual Factors
- 6:45pm–6:55pm
- Chapter 6: Optimizing Outcomes
- 6:55pm–7:00pm
- Break
- 7:00pm–7:15pm
- Question and Answer Session
Medbridge is committed to accessibility for all of our subscribers. If you are in need of a disability-related accommodation, please contact [email protected] . We will process requests for reasonable accommodation and will provide reasonable accommodations where appropriate, in a prompt and efficient manner.
Details
- June 25, 2026
- 6:00pm-7:15pm EDT
-
- PTs/PTAs, Introductory
- OTs/OTAs, Introductory
- ATs, Essential
- SLPs, Introductory
- Nurses, Introductory
- Register soon to secure your spot!
Register for Webinar
June 25, 2026
6:00pm-7:15pm EDT
Register for Webinar
* Available June 25
Disclaimer
Chad Cook, instructor for this educational event, receives compensation from Medbridge for this course. No one with the ability to control content has relevant relationship(s) to disclose, with the exception of Chad Cook, who has relationships with TailorCare, NeckCare, and Zimmer, all which were mitigated.
Accreditation
Requirements
"Live" CEUs
Even if this webinar is accredited for your discipline and location, it may not count as a
“Live” CEU.
Approved Status applies to “Live” requirement for: AR, DC, FL, IL, IN, KY, NE, NJ, NC, OK, TN, TX, VA DE, FL, KS, NY, TN, AOTA BOC, FL CA, CT, ME, MS, ASHA"Live" CEUs
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