You are now viewing our public site. Back to Dashboard
Register for our upcoming webinar on HHVBP and OASIS changes.
Contact Sales
Browse Courses

Improving HEP Adherence Through Behavioral and Marketing Psychology

presented by Ari Ginsberg, PT, DPT, MSIOP

Accrediting Body:

Target Audience:

Levels:
Disclosure Statement:

Financial: Ari Ginsberg receives compensation from MedBridge for this course.

Nonfinancial: Ari Ginsberg has no competing nonfinancial interests or relationships with regard to the content presented in this course.

Satisfactory completion requirements: All disciplines must complete learning assessments to be awarded credit, no minimum score required unless otherwise specified within the course.

MedBridge is committed to accessibility for all of our subscribers. If you are in need of a disability-related accommodation, please contact [email protected]. We will process requests for reasonable accommodation and will provide reasonable accommodations where appropriate, in a prompt and efficient manner.

Accreditation Check:
Video Runtime: 2 Minutes

Marketing professionals use psychology to generate buy-in from prospective customers. Healthcare providers can use marketing psychology techniques to get patients to commit to behavior change, including adherence to their home exercise programs. This short course includes an introduction to behavioral psychology and marketing psychology and their applications for digital care.

Meet Your Instructor

Ari Ginsberg, PT, DPT, MSIOP

Dr. Ari Ginsberg, PT, DPT, MSIOP, is a passionate clinician and educator with a diverse educational and clinical background. He received a Doctor of Physical Therapy degree in 2010 from Touro University and completed a Master of Science degree in Industrial and Organizational Psychology from Touro University in 2021. Ari has worked in many different…

Read full bio

Chapters & Learning Objectives

1. Improving HEP Adherence Through Behavioral and Marketing Psychology

Marketing professionals use psychology to generate buy-in from prospective customers. This short course includes an introduction to behavioral psychology and marketing psychology and their applications for digital care.

play_circle_outline

More Courses in this Series

Research Brief: Digital Therapy and Patient Satisfaction

Presented by Ari Ginsberg, PT, DPT, MSIOP

Using the Escape-Seeking Dichotomy Model for HEP Activation

Presented by Ari Ginsberg, PT, DPT, MSIOP

Using Incentives and Intrinsic Motivation Theory for HEP Activation

Presented by Ari Ginsberg, PT, DPT, MSIOP

Need Theory and HEP Activation

Presented by Ari Ginsberg, PT, DPT, MSIOP

Habit Formation and HEP Activation

Presented by Ari Ginsberg, PT, DPT, MSIOP

Strategies for HEP Activation: Reciprocity and Concession

Presented by Ari Ginsberg, PT, DPT, MSIOP

Strategies for HEP Activation: Consistency and Commitment

Presented by Ari Ginsberg, PT, DPT, MSIOP

Strategies for HEP Activation: Authority

Presented by Ari Ginsberg, PT, DPT, MSIOP

Sign up to get free evidence-based articles, exclusive discounts, and insights from industry-leaders.

Request a Demo

For larger groups (25+ seats), request a demo to learn more about solution options and pricing for your organization. For detailed pricing and self-service check-out, visit Plans & Pricing.

Contact Sales

Fill out the form below to learn about our solution and pricing for your organization. For other questions or support, visit our contact page.

Contact Sales

Fill out the form below to learn about our solution and pricing for your organization. For other questions or support, visit our contact page.

Now Available: Epic MyChart Integration!

Optimize the patient experience by enabling access to MedBridge HEP directly from within MyChart.

Learn More

The Future of Digital MSK Care is Here

MedBridge Pathways, our new digital care platform, is purpose built to bring provider-first, therapy-driven MSK care to patients across the care continuum.

Learn More