Dementia Care Reimagined: Can Difficult Behaviors Be
Controlled Without Medication?

Innovative Aging: Dementia Care Reimagined: Can Difficult Behaviors Be Controlled Without Medication? (Episode 4)

Audio Runtime: 56 Minutes; Learning Assessment Time: ___Minutes

Bill Uniowski, Co-Founder and CEO of Zinnia, brings a fresh, tech-forward lens to dementia care, drawing from personal caregiving experience and clinical partnerships. In this episode, he joins host Carol Chiang to explore how personalized, media-based tools may offer non-pharmacological relief for common challenges like agitation and caregiver burnout. Together, they examine what it means to truly meet people with dementia where they are, especially when routines break down and connection feels out of reach. You’ll leave with new ideas to support dignity and engagement through accessible, evidence-based solutions.

Learning Objectives

• Analyze current evidence supporting non-pharmacological, media-based interventions for managing behavioral symptoms in individuals with moderate to severe dementia
• Determine clinical scenarios in which dementia-friendly video content offers the greatest benefit, including for individuals experiencing agitation, anxiety, or difficulty engaging in daily routines
• Apply personalized intervention strategies to case scenarios involving overburdened caregivers and clients with cognitive deficits that impact task sequencing and participation in meaningful activities

This is an audio-only course. Additional materials are available for download within the course. To receive continuing education credit, complete the course and the accompanying quiz.

Guest Bio: Bill Uniowski is the Co-Founder and CEO of Zinnia, an innovative company crafting artistic and dementia-friendly video experiences designed to uplift people living with mid-to late-stage memory loss and to support their caregivers and care partners. Bill brings a rich leadership background spanning technology, finance, and media. Before founding Zinnia, he worked in media startups focused on video streaming and online news. He served as Chief of Staff for Tribune Publishing, owners of newspapers such as the Chicago Tribune, Los Angeles Times and New York Daily News. He began his career working for global investment banks in New York and London.

Disclosure: Our guest is affiliated with a company that develops technology relevant to the topic. While we won’t be endorsing any specific product, listeners should be aware of this connection as part of our commitment to transparency.