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Marketing Your Telehealth Practice in the Digital World

presented by Juan Michelle Martin, PT, DPT

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Disclosure Statement:

Financial: Juan Michelle Martin is the owner of JMM Health Solutions. Juan Michelle Martin is a consultant for other healthcare professionals in the realm of telehealth and is the curator/owner of the Zero to Telehealth coaching program. She receives compensation from MedBridge for this course. There is no financial interest beyond the production of this course.

Non-Financial: Juan Michelle Martin is a member of the Southeastern Telehealth Resource Center (SETRC) telehealth task force. She has no competing non-financial interests or relationships with regard to the content presented in this course.

Satisfactory completion requirements: All disciplines must complete learning assessments to be awarded credit, no minimum score required unless otherwise specified within the course.

MedBridge is committed to accessibility for all of our subscribers. If you are in need of a disability-related accommodation, please contact [email protected]. We will process requests for reasonable accommodation and will provide reasonable accommodations where appropriate, in a prompt and efficient manner.

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Video Runtime: 74 Minutes

As telehealth becomes more popular, so too does the need to ensure that we can continue to attract more clients using telehealth. This course will identify the use of webinars for client attraction, primarily for telehealth but also for overall visibility of your practice. Additionally, we will identify key points of an engaging webinar to not only educate potential clients but ensure a successful client attraction system.

Meet Your Instructor

Juan Michelle Martin, PT, DPT

Dr. Juan Michelle Martin, PT, DPT, is a licensed physical therapist and the owner of JMM Health Solutions, a concierge pelvic health practice in the Atlanta metro area, where she brings over 13 years of clinical experience as a physical therapist. A former international volleyball player, her career in healthcare began as an athletic trainer,…

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Chapters & Learning Objectives

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1. Types of Marketing

In this chapter, we identify the various types of marketing that can be utilized for the purpose of client attraction and then identify the characteristics and differences between paid and unpaid marketing.

2. The Benefits of Workshops

This chapter will detail the benefits of conducting a webinar/workshop. Participants will learn how to outline an effective webinar, ensuring that the information is engaging.

3. Why Workshops Are Effective

This chapter details two important traits of any webinar. Participants will learn how to identify their ideal audience and create an engaging title.

4. Promoting Your Workshop

The key to a great webinar is making sure that people know it exists. This chapter will look at promoting your webinar using both organic and paid avenues.

5. Nailing the Workshop

In this chapter, we will review the purpose of the webinar and how to focus on the key point. Additionally, we will identify next steps in the client acquisition process and look at ways to guide individuals closer to becoming clients.

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