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    12 Courses

Ari Ginsberg

PT, DPT, MSIOP

Dr. Ari Ginsberg, PT, DPT, MSIOP, is a passionate clinician and educator with a diverse educational and clinical background. He received a Doctor of Physical Therapy degree in 2010 from Touro University and completed a Master of Science degree in Industrial and Organizational Psychology from Touro University in 2021.

Ari has worked in many different physical therapy settings, including home health, skilled nursing, and digital health, as well as in a school setting. In 2019, he founded a company called Communicatient, with the goal of offering healthcare organizations workshops and consulting on patient experience, burnout prevention, leadership, emotional intelligence, communication, and ethics.

Since 2019, Ari has consulted with many large healthcare organizations and has offered continuing education for a multitude of professional rehabilitation associations and DPT programs. He looks forward to sharing his innovative ideas and engaging teaching style with you.

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Motivation and Marketing to Improve HEP Adherence

Presented by Ari Ginsberg, PT, DPT, MSIOP

Motivation and Marketing to Improve HEP Adherence

Subscribe now, and access clinical education and patient education—anytime, anywhere—with video instruction from recognized industry experts.
Video Runtime: 43 Minutes; Learning Assessment Time: 12 minutes

This course is designed to teach healthcare professionals how to utilize motivational psychology and marketing strategies to improve patient adherence to their home exercise program (HEP). HEP adherence is a critical factor toward helping patients achieve their goals. Unfortunately, many patients have difficulty adhering to their home exercise programs, thereby limiting their ability to achieve positive outcomes. Healthcare professionals who prescribe home exercise programs can use motivational psychology and marketing strategies to improve the odds of their patients completing their HEPs and ultimately improve patient outcomes. This course will give participants practical tools based on psychology to improve their patients' ability to achieve their goals.

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Using Behavioral Science to Optimize the Patient Experience

Presented by Ari Ginsberg, PT, DPT, MSIOP

Using Behavioral Science to Optimize the Patient Experience

Subscribe now, and access clinical education and patient education—anytime, anywhere—with video instruction from recognized industry experts.
Video Runtime: 34 Minutes; Learning Assessment Time: 12 minutes

This course is focused on teaching healthcare professionals practical strategies based on behavioral science to help enhance the patient experience. Patient experience is a critical component of improving patient/client outcomes and increasing patient retention. This course will demonstrate how behavioral science can be a powerful tool for healthcare providers to optimize the patient experience.

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Using Social Psychology to Optimize the Patient Experience

Presented by Ari Ginsberg, PT, DPT, MSIOP

Using Social Psychology to Optimize the Patient Experience

Subscribe now, and access clinical education and patient education—anytime, anywhere—with video instruction from recognized industry experts.
Video Runtime: 33 Minutes; Learning Assessment Time: 12 minutes

This course is focused on teaching healthcare professionals practical strategies based on social psychology to help enhance the patient experience. The patient experience is a critical component of improving patient/client outcomes and increasing patient retention. This course will demonstrate how social psychology can be a powerful tool for healthcare providers to optimize the patient experience.

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Improving HEP Adherence Through Behavioral and Marketing Psychology

Presented by Ari Ginsberg, PT, DPT, MSIOP

Improving HEP Adherence Through Behavioral and Marketing Psychology

Subscribe now, and access clinical education and patient education—anytime, anywhere—with video instruction from recognized industry experts.
Video Runtime: 2 Minutes

Marketing professionals use psychology to generate buy-in from prospective customers. Healthcare providers can use marketing psychology techniques to get patients to commit to behavior change, including adherence to their home exercise programs. This short course includes an introduction to behavioral psychology and marketing psychology and their applications for digital care.

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Research Brief: Digital Therapy and Patient Satisfaction

Presented by Ari Ginsberg, PT, DPT, MSIOP

Research Brief: Digital Therapy and Patient Satisfaction

Subscribe now, and access clinical education and patient education—anytime, anywhere—with video instruction from recognized industry experts.
Video Runtime: 1 Minute

Digital therapy, in combination with enhanced patient-provider relationships and the use of motivational/marketing psychology, can drastically improve the odds of patient home exercise program adherence. This short lecture includes an overview of current research on digital therapy and discusses the impact of digital therapy on patient satisfaction and HEP adherence. Research shows that digital therapy by itself has advantages over standardized therapy in facilitating adherence to exercise programs.

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Using the Escape-Seeking Dichotomy Model for HEP Activation

Presented by Ari Ginsberg, PT, DPT, MSIOP

Using the Escape-Seeking Dichotomy Model for HEP Activation

Subscribe now, and access clinical education and patient education—anytime, anywhere—with video instruction from recognized industry experts.
Video Runtime: 2 Minutes

The escape-seeking dichotomy model describes how people are motivated to remove themselves from a dire situation and seek out a better situation. This short course includes strategies for incorporating this model into your practice to promote digital home exercise program activation.

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Using Incentives and Intrinsic Motivation Theory for HEP Activation

Presented by Ari Ginsberg, PT, DPT, MSIOP

Using Incentives and Intrinsic Motivation Theory for HEP Activation

Subscribe now, and access clinical education and patient education—anytime, anywhere—with video instruction from recognized industry experts.
Video Runtime: 5 Minutes

When introducing patients to their home exercise programs, a variety of behavioral and marketing psychology strategies may be employed to motivate change. This short course includes strategies for incorporating incentives and intrinsic motivation into your practice to promote digital home exercise program adherence.

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Need Theory and HEP Activation

Presented by Ari Ginsberg, PT, DPT, MSIOP

Need Theory and HEP Activation

Subscribe now, and access clinical education and patient education—anytime, anywhere—with video instruction from recognized industry experts.
Video Runtime: 2 Minutes

When introducing patients to their home exercise programs, a variety of behavioral and marketing psychology strategies may be employed to motivate change. This short course includes strategies for incorporating need theory into your practice to promote digital home exercise program adherence.

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Habit Formation and HEP Activation

Presented by Ari Ginsberg, PT, DPT, MSIOP

Habit Formation and HEP Activation

Subscribe now, and access clinical education and patient education—anytime, anywhere—with video instruction from recognized industry experts.
Video Runtime: 3 Minutes

When introducing patients to their home exercise programs, a variety of behavioral and marketing psychology strategies may be employed to motivate change. This short course includes strategies to help your patients build habits and promote digital home exercise program adherence.

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Strategies for HEP Activation: Reciprocity and Concession

Presented by Ari Ginsberg, PT, DPT, MSIOP

Strategies for HEP Activation: Reciprocity and Concession

Subscribe now, and access clinical education and patient education—anytime, anywhere—with video instruction from recognized industry experts.
Video Runtime: 2 Minutes

When introducing patients to their home exercise programs, a variety of behavioral and marketing psychology strategies may be employed to motivate change. This short course includes strategies for using reciprocity and concession to promote digital home exercise program adherence.

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Strategies for HEP Activation: Consistency and Commitment

Presented by Ari Ginsberg, PT, DPT, MSIOP

Strategies for HEP Activation: Consistency and Commitment

Subscribe now, and access clinical education and patient education—anytime, anywhere—with video instruction from recognized industry experts.
Video Runtime: 3 Minutes

When introducing patients to their home exercise programs, a variety of behavioral and marketing psychology strategies may be employed to motivate change. This short course includes strategies for using consistency and commitment to promote digital home exercise program adherence.

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Strategies for HEP Activation: Authority

Presented by Ari Ginsberg, PT, DPT, MSIOP

Strategies for HEP Activation: Authority

Subscribe now, and access clinical education and patient education—anytime, anywhere—with video instruction from recognized industry experts.
Video Runtime: 2 Minutes

When introducing patients to their home exercise programs, a variety of behavioral and marketing psychology strategies may be employed to motivate change. This short course includes strategies for using authority to promote digital home exercise program adherence.

View full course details

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